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Channel SalesSales Incentive Programmes are a vital component in the motivation of dealers, partners, agents and resellers.But where is the real return on investment (ROI) ? Too many companies and organisations tend to run Sales Incentive Programmes for very weak reasons - often no more than "We always run an incentive scheme at this time of year" or "Our dealers expect us to run a programme". Of course the primary reason for running a Sales Incentive Programme must be to increase sales. But does it really work, or is it more a case of sales being slow either side of the incentive programme, with business suddenly and miraculously increasing during the programme? Or do the same sales people always do well on the programme - those individuals who were always successful anyway? Running a Loyaltynet programme enables you to help ALL the sales people to become more effective and therefore more successful. It is a simple fact that the better someone knows and understands a product or service the more successful they will be at selling it. We achieve this by 'blending' incentivisation with training. Sales success is still rewarded, but programme members are also encouraged (or even mandated) to complete a range of on-line product tutorials and/or sales effectiveness training. Members can also be rewarded for completing conventional classroom and paper based training. Loyaltynet's 'Learn to Earn', in combination with conventional incentivisation, provides you with the ultimate ROI - a far more knowledgeable and effective sales resource, that really will increase business for you. |
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