Making Sales Happen

"Nothing starts in business until a sale is made. Selling is a difficult task requiring a great deal of skill, knowledge and guts.

The average person who works for a business is unaware that if selling did not take place in the company he or she would not have a job or food on the table. The sales and marketing entities of a company are always the first to be attacked by the politicians, bureaucrats and the media. They are unaware that they are attacking a very fragile and critical life support system of the economy. The failure of this system would bring on disastrous consequences beyond the farthest stretch of the imagination for all of us.

Selling is such a difficult and unpleasant task that knowledgeable people within the business world place the highest premium for the task. In most cases over 50% of the price you pay for a product goes towards the cost of selling it. Sales resistance from the buying public is so strong it is impossible to describe. You have to experience it to fully understand it".

Dan Mentzer - Best Selling Author