Press Release

25 October 2004

LOYALTYNET MOVE TO NEW OFFICES AT HARWELL INNOVATION CENTRE

Loyaltynet is delighted to announce that we have moved to the Harwell Innovation Centre owned by Oxford Innovation which provides a range of services for the knowledge-based economy. Oxford Innovation is a "spin-off" from The Oxford Trust, an independent charitable foundation that works to encourage the study and application of science and technology. Oxford Innovation works to assist the commercial exploitation and development of innovative technology. The company has particular strengths in knowledge-based sectors such as the biological and medical sciences, materials, advanced engineering, software, IT, electronics, communications, specialist automotive and media. Oxford Innovation's client list includes universities, government bodies, the EU, regional development agencies, local authorities, Business Links, research institutes, property companies and professional organisations.

About Loyaltynet

Loyaltynet, a loyalty system specialist, was founded in 2004 to help companies achieve greater sales by incentivising their dealers, resellers and partners. The Loyaltynet system allows companies to run their own branded sales incentive schemes as an extension of their portal or web site. The system also blends e-learning into the incentive scheme based on its 'Learn to Earn' programme, which encourages key partners to learn more about the company's products and services, as well as helping improve sales and customer service effectiveness.

At the start of a project Loyaltynet works closely with clients to ensure that the loyalty programme is aligned to corporate goals. It then provides a full outsourcing programme including system configuration, hosting, administration and member support.