Press Release

6 October 2006

VIRGIN ATLANTIC AIRWAYS CHOOSE LOYALTYNET, THE PARTNER INCENTIVISATION SPECIALIST, TO RUN NEW AGENCY ONLINE INCENTIVE PROGRAMMES

Blending incentivisation with training provides Virgin Atlantic Airways with unique opportunity to train and incentivise their agency partners within the same programme.

Harwell, Oxfordshire — 6 October 2006 — Loyaltynet Ltd, a leading specialist in Partner Incentivisation Programmes, today announced an agreement with Virgin Atlantic Airways, who are seeking to significantly increase the effectiveness of agency rewards initiatives.

Loyaltynet manage online incentive programmes, and will enable Virgin Atlantic to increase agency sales and in return offer participants a range of exciting rewards. In combination with the conventional approach of rewarding bookings, Loyaltynet will help Virgin Atlantic achieve improved Return on Investment (RoI) within the programme by making agency partners more effective in how they promote Virgin Atlantic. Loyaltynet blends learning with incentives based on 'Learn to Earn'. Loyaltynet's e-learning partner, TrainEasy, will develop a range of online tutorials to help agency staff better understand Virgin Atlantic's unique market differentiators. These tutorials will be accessed via the incentive programme allowing members to earn additional reward points for successful completion.

Laura Stephen, Senior Marketing Executive at Virgin Atlantic Airways said, "We have always looked to introduce unique reward programmes for travel agents. We believe that blending training with incentivisation will provide a range of extra benefits for agents and moving some of our incentives online will allow agents to monitor their bookings much more easily". Managing Director at Loyaltynet, Phil Thomson added, "Providing training as part of an incentive programme is always well received by members. It provides an extra impetus to help them achieve the rewards and of course they continue to retain and apply what they have learnt after the programme ends".

About Loyaltynet

Loyaltynet, The Partner Incentivisation Specialist, was founded in 2004 to help companies achieve greater sales by incentivising their dealers, distributors and resellers. The Loyaltynet web-based system allows companies to run their own branded online sales incentive programmes, as an extension of their portal, web site, or a specific micro site, and offers a wide range of exciting rewards. The Loyaltynet system blends training with the incentive programme, known as 'Learn to Earn', which encourages key partners to learn more about products and services, as well as increase sales and improve customer service effectiveness.

At the start of a project Loyaltynet works closely with clients to ensure that the blended incentivisation programme is aligned to corporate goals. It then provides a full outsourcing programme including system configuration, hosting, administration and member support.

For more information on Loyaltynet, please visit: www.loyaltynet.co.uk

About Virgin Atlantic Airways

Britain's second largest longhaul carrier Virgin Atlantic now provides award winning schedule of flights to 28 destinations around the globe.

Aiming to fly one of the youngest fleets of aircraft in the world Virgin Atlantic operates the Boeing 747-400, the Airbus A340-300 and the longest aircraft in the world the A340-600. And 2008 will also see the introduction of the groundbreaking A380 into our fleet.

The Virgin Atlantic route network is now even more accessible and includes destinations in North America, the Caribbean, Africa, Asia and Australia - operating out of London Heathrow, Gatwick and Manchester. Most recently we have introduced Dubai and Montego Bay, Jamaica to the network and November will see the launch of our new Manchester to St Lucia route.

For more information on Virgin Atlantic Airways, please visit: www.virginatlantic.com

Press Contact

Loyaltynet Ltd
Harwell Innovation Centre
173 Curie Avenue
Didcot
Oxfordshire
OX10 9JN

01235 838605

presscontact@loyaltynet.co.uk