Press Release

5 June 2007

Is Your Partner Thinking About Someone Else?

Provocative new marketing campaign from Loyaltynet, The Partner Incentivisation Specialist, makes the link between Personal and Business Relationships

A new marketing campaign from Loyaltynet, The Partner Incentivisation Specialist, has caused raised eyebrows within the target audience. The glossy mail piece features a young man lying on the floor working on his laptop. Next to him all that can be seen is the lower half of a woman's legs with the caption "Is your partner thinking about someone else?".

Harwell, Oxfordshire — 5 June 2007 — Loyaltynet Ltd, a leading specialist in Partner Incentivisation Programmes, today launched their new marketing campaign targeting decision makers within the Channel Sales & Marketing environment. The campaign emphasises how important it is to show that you appreciate your partners, be they in your personal or business life.

The campaign will go out over a six week period and include two further messages linking personal and business relationships. "Does your partner understand you?" and "Is your partner satisfied?".

Independent marketing and design consultant Erik Beaton, who has worked with businesses including Nestlé and AT&T, and helped develop the campaign for Loyaltynet commented "Suggesting how closely aligned a business relationship can be to how you feel about your spouse, partner, or lover might shock a few people. The truth is however, many of the same emotions apply to both personal and business partnerships - the desire to be wanted, occasional jealousy, not being understood and very much the need to be appreciated - they are all mixed in there."

Phil Thomson, Loyaltynet Managing Director added, "Obviously the important message we want to deliver is that to get the best from your business partners you need to show your appreciation, but if we can have a bit of fun at the same time, all the better."

About Loyaltynet

Loyaltynet, The Partner Incentivisation Specialist, was founded in 2004 to help companies achieve greater sales by incentivising their dealers, distributors and resellers. The Loyaltynet web-based system allows companies to run their own branded online sales incentive programmes, as an extension of their portal, web site, or a specific micro site, and offers a wide range of exciting rewards. The Loyaltynet system blends training with the incentive programme, known as 'Learn to Earn', which encourages key partners to learn more about products and services, as well as increase sales and improve customer service effectiveness.

At the start of a project Loyaltynet works closely with clients to ensure that the blended incentivisation programme is aligned to corporate goals. It then provides a full outsourcing programme including system configuration, hosting, administration and member support.

For more information on Loyaltynet, please visit: www.loyaltynet.co.uk

Press Contact

Loyaltynet Ltd
Harwell Innovation Centre
173 Curie Avenue
Didcot
Oxfordshire
OX10 9JN

01235 838605

presscontact@loyaltynet.co.uk