Press Release

11th January 2008

Gamma Global announce campaign to further increase numbers of members participating in channel partner incentivisation programme

Harwell, Oxfordshire — 11th January 2008 — Gamma Global the market leading independent IT hardware distributor who are running a partner incentivisation programme in association with Avocent, a global provider of IT infrastructure management solutions, have announced a 'reach-out' campaign to encourage further membership sign-up for the programme.

Telephone and email communication to new target members will be based on the theme of "Are you getting yours?" - referring to Gamma Global partners who may be missing out on the opportunity of earning rewards for learning more about Avocent products, as well as registering new sales. As part of the campaign, a range of additional exciting rewards have been added to the programme including the latest TomTom GPS Navigation system, the new Sony DAV-DZ230 Home Cinema and a Specialist Gourmet Retreat in France.

Andy Kelly, Avocent Business Manager at Gamma Global said, "we have had such a positive response from the first batch of members joining the programme, we want to ensure that all our partners are aware of the available benefits. From Gamma Global's perspective we are delighted not only with the increase in sales of Avocent product, but also the additional partner engagement and relationship building opportunities the programme has provided."

About Avocent Rewards

Channel partners are rewarded for sales of Avocent products, which they register using their online accounts. Once members have accrued sufficient points they are able to claim a range of exciting rewards from the online catalogue. In addition to rewards such as experience days and high street vouchers, members are encouraged to aim for The Avocent Dream Reward; if a member earns over 5,000 points they can tell Loyaltynet the sort of reward they would like. Loyaltynet then calculates the value of the total points earned by that member and lets them know what can be offered.

As with many Loyaltynet based programmes, partner staff are encouraged to become more effective in how they sell products and services. Members are able to earn additional points by completing a range of online Avocent product tutorials.

About Loyaltynet

Loyaltynet, The Partner Incentivisation Specialist, was founded in 2004 to help companies achieve greater sales by incentivising their dealers, distributors and resellers. The Loyaltynet web-based system allows companies to run their own branded online sales incentive programmes, as an extension of their portal, web site, or a specific micro site, and offers a wide range of exciting rewards. Programmes blend incentivisation with clients' existing product and sales training. Sales success is still rewarded, but programme members are also encouraged to complete product tutorials and sales training, making channel partners more effective in how they sell for both the short and long term.

At the start of a project Loyaltynet works closely with clients to ensure that the blended incentivisation programme is aligned to corporate goals. It then provides a fully outsourced programme including system configuration, hosting, administration and member support.

For more information on Loyaltynet, please visit: www.loyaltynet.co.uk

About Avocent

Avocent was formed in 2000 from the merger of the world's two largest KVM (keyboard, video and mouse) switch manufacturers: Apex and Cybex Computer Products Corporation. Their unique integration of hardware, software and embedded technologies provides a single interface to quickly and efficiently manage IT infrastructure and solve system problems anytime, anywhere, no matter the location or health of servers or network devices.

Avocent has more than two decades of combined experience in providing manageability solutions for businesses of all sizes, helping IT staff meet the challenge of attempting to be everywhere, all of the time.

Avocent has grown through product innovations, global expansion and strategic acquisitions. In 2001, Avocent acquired Equinox Systems; 2C Computing was acquired in 2002; and Soronti, Inc. in 2003. Crystal Link Technologies, OSA Technologies, Inc., and Sonic Mobility, Inc. were acquired in 2004. Cyclades Corporation was acquired in 2006. In 2006 Avocent also signed a definitive agreement to acquire LANDesk, a recognized leader in software for the centralised management and protection of information technology assets.

For more information about Avocent, please visit www.avocent.co.uk

Press Contact

Loyaltynet Ltd
Harwell Innovation Centre
173 Curie Avenue
Didcot
Oxfordshire
OX10 9JN

01235 838605

presscontact@loyaltynet.co.uk