Press Release

15 March 2008

Virgin Atlantic 'Eggstravaganza' Incentive Programmes offer even sweeter rewards for their partners.

Harwell, Oxfordshire — 15 March 2008 — Virgin Atlantic used the anticipation of the Easter holidays to encourage two of their major partners to learn more about Virgin Atlantic's unique product offerings and in turn increase their bookings across the full range of Virgin Atlantic destinations. Members completed a range of online e-learning courses including 'Upper Class', 'Premium Economy' and the 'Virgin Atlantic Flying Club'.

Rewards included Virgin Atlantic tickets, Virgin Experience Days, Virgin Leisure Vouchers and of course with it being Easter, a range of chocolate goodies including the Hotel Chocolat Giant Slab, an amazing half a kilo of rich premium chocolate!

About Loyaltynet

Loyaltynet, The Partner Incentivisation Specialist, was founded in 2004 to help companies achieve greater sales by incentivising their dealers, distributors and resellers. The Loyaltynet web-based system allows companies to run their own branded online sales incentive programmes, as an extension of their portal, web site, or a specific micro site, and offers a wide range of exciting rewards. Programmes blend incentivisation with clients' existing product and sales training. Sales success is still rewarded, but programme members are also encouraged to complete product tutorials and sales training, making channel partners more effective in how they sell for both the short and long term.

At the start of a project Loyaltynet works closely with clients to ensure that the blended incentivisation programme is aligned to corporate goals. It then provides a fully outsourced programme including system configuration, hosting, administration and member support.

For more information on Loyaltynet, please visit: www.loyaltynet.co.uk

About Virgin Atlantic Airways

Since it was founded in 1984, Virgin Atlantic Airways has become Britain's second largest carrier serving the world's major cities. Now based at both London's Gatwick and Heathrow airports, it operates long haul services to twenty-nine destinations worldwide as far apart as Las Vegas, Shanghai and Sydney.

Virgin Atlantic has enjoyed huge popularity, winning top business, consumer and trade awards from around the world. The airline has pioneered a range of innovations setting new standards of service, which its competitors have subsequently sought to follow. Despite Virgin Atlantic's growth the service still remains customer driven with an emphasis on value for money, quality, fun and innovation.

Virgin Atlantic currently has a fleet of 37 aircraft which includes thirteen 747s and five A340-300s and 19 A340-600s.

For more information on Virgin Atlantic Airways, please visit www.virginatlantic.com

Press Contact

Loyaltynet Ltd
Harwell Innovation Centre
173 Curie Avenue
Didcot
Oxfordshire
OX10 9JN

01235 838605

presscontact@loyaltynet.co.uk