Press Release

1st October 2008

Cable & Wireless Choose Loyaltynet for New Partner Incentive Programme

Cable and Wireless launch their Q4 incentive programme which rewards reseller sales staff for sales of private lines and broadband services. Cash prizes will be awarded to top performers and members will be able to see how well they are doing by visiting the league table in their online account.

Harwell, Oxfordshire — 1st October 2008 — Cable & Wireless today launched their Q4 Incentive programme to help 'beat those recession blues'. The programme offers cash prize incentives for top sales individuals and the sales team who secure the most sales of specific products during Q4. The programme covers new business sales of Broadband Ethernet and National Private Lines.

The online programme, supplied by Loyaltynet, provides members with their own unique accounts where they can register sales, view individual and team league tables, as well as learning more about the programme and about Cable & Wireless.

About The C&W Q4 Incentive

Using their online accounts, members register sales they have made of Ethernet and National Private Lines. Points are accrued for all qualifying sales based on the sales value. Throughout the programme, members will be able to find out how they are doing by referring to the league table. At the end of Q4 prizes will be awarded to the top three reseller sales people and the top sales team.

About Loyaltynet

Loyaltynet, The Partner Incentivisation Specialist, was founded in 2004 to help companies achieve greater sales by incentivising their dealers, distributors and resellers. The Loyaltynet web-based system allows companies to run their own branded online sales incentive programmes, as an extension of their portal, web site, or a specific micro site, and offers a wide range of exciting rewards. Programmes blend incentivisation with clients' existing product and sales training. Sales success is still rewarded, but programme members are also encouraged to complete product tutorials and sales training, making channel partners more effective in how they sell for both the short and long term.

At the start of a project Loyaltynet works closely with clients to ensure that the blended incentivisation programme is aligned to corporate goals. It then provides a fully outsourced programme including system configuration, hosting, administration and member support.

For more information about Loyaltynet, please visit: www.loyaltynet.co.uk

About Cable and Wireless

Cable & Wireless is one of the world's leading international communications companies. Operating through two standalone business units; International and Europe, Asia & US.

International

Cable & Wireless International creates and manages world class regional telecoms businesses in small to medium sized markets around the world. With four major operations in the Caribbean, Panama, Macau and Monaco & Islands it operates in 39 countries and offers mobile, broadband, domestic and international fixed line services to residential and business customers.

Europe, Asia & US

The Europe, Asia & US business unit provides high quality managed IP services to the largest users of telecoms services across the UK, US, continental Europe and Asia, delivering a market-leading product suite with an unparalleled customer experience.

For more information about Cable & Wireless, please visit www.cw.com

Press Contact

Loyaltynet Ltd
Harwell Innovation Centre
173 Curie Avenue
Didcot
Oxfordshire
OX10 9JN

01235 838605

presscontact@loyaltynet.co.uk