Loyaltynet - Overview

Carrots and Sticks are for Donkeys, not for Business Partners

At Loyaltynet we believe the highest levels of motivation exist when people can clearly see that you are going to help them to achieve their goals.

All too often organisations believe that simply providing some form of new or additional incentive is the answer to increased motivation, focus and determination. In many cases it can have a negative effect, actually de-motivating large numbers of your target audience.

It is like giving someone all the bits from a 1,000-piece jigsaw in a bag and as they struggle to do it, offering them a reward in order to try and get them to completed it more quickly. Is that motivation, or just more pressure leading to frustration? Offer the same person a reward, but as part of the process also help them to find the box the jigsaw came in, with the picture on the cover - now that is motivation.

Carrots and Sticks are for Donkeys, not for Business Partners

The Partner Incentivisation Specialist