Harwell, Oxfordshire - 20 August 2007

Avocent Rewards will be launched on 1st September 2007. Avocent, a leading global provider of IT infrastructure management solutions for enterprise data centres and the SME market has chosen Loyaltynet to operate the programme. The initiative is being run in association with Avocent's distributor, Gamma Global.

Channel partners will be rewarded for sales of Avocent products, which they register using their online accounts. Once members have accrued sufficient points they are able to claim a range of exciting rewards from the online catalogue. In addition to rewards such as experience days and high street vouchers, members are encouraged to aim for The Avocent Dream Reward. If a member earns over 5,000 points they can tell Loyaltynet the sort of reward they would like. Loyaltynet then calculates the value of the total points earned by that member and lets them know what can be offered.

As with many Loyaltynet based programmes, partner staff are encouraged to become more effective in how they sell products and services. Members are able to earn additional points by completing a range of online Avocent product tutorials.

Owen McKee, UK and Ireland Country Manager at Avocent said, "we recognise that the nature of incentives has changed significantly over the past few years. The Learn to Earn programme will enable us to attract and engage with best fit partners, and provide a compelling proposition to the end user."

About Loyaltynet
Loyaltynet, The Partner Incentivisation Specialist, was founded in 2004 to help companies achieve greater sales by incentivising their dealers, distributors and resellers. The Loyaltynet web-based system allows companies to run their own branded online sales incentive programmes, as an extension of their portal, web site, or a specific micro site, and offers a wide range of exciting rewards. Programmes blend incentivisation with clients' existing product and sales training. Sales success is still rewarded, but programme members are also encouraged to complete product tutorials and sales training, making channel partners more effective in how they sell for both the short and long term.

At the start of a project Loyaltynet works closely with clients to ensure that the blended incentivisation programme is aligned to corporate goals. It then provides a fully outsourced programme including system configuration, hosting, administration and member support.

About Avocent
Avocent was formed in 2000 from the merger of the world's two largest KVM (keyboard, video and mouse) switch manufacturers: Apex and Cybex Computer Products Corporation. Our unique integration of hardware, software and embedded technologies provides a single interface to quickly and efficiently manage your IT infrastructure and solve system problems anytime, anywhere, no matter the location or health of your servers or network devices.

Avocent has more than two decades of combined experience in providing manageability solutions for businesses of all sizes. We help IT staff meet the challenge of attempting to be everywhere, all of the time.

Avocent has grown through product innovations, global expansion and strategic acquisitions. In 2001, Avocent acquired Equinox Systems; 2C Computing was acquired in 2002; and Soronti, Inc. in 2003. Crystal Link Technologies, OSA Technologies, Inc., and Sonic Mobility, Inc. were acquired in 2004. Cyclades Corporation was acquired in 2006. In 2006 Avocent also signed a definitive agreement to acquire LANDesk, a recognized leader in software for the centralised management and protection of information technology assets.