17th November 2009

While retaining a strong ongoing commitment to the development of their Sales Effectiveness services, Loyaltynet will also focus on developing unique, new online business opportunities.

Managing Director, Phil Thomson, explains, "as a team we regularly have ideas for new web sites. As a result of discussing a few concepts, initially with family and friends, and recently with a wider business community, it is clear that a number of our ideas are very appealing to a significant online audience.

"That said, our approach is not to rush to develop sites solely on commercial potential. Firstly, we will focus on the user experience and may very well not even attempt to commercialise sites when first launched. We need people to enjoy and want to use the sites.'

Loyaltynet have a number of new sites already in the pipeline for 2010, some of which will be developed as joint ventures with both existing, and new, business partners.

About Loyaltynet

Sales Specialists: Since forming in 2004, Loyaltynet have helped clients achieve and exceed their sales targets. Loyaltynet develop and implement specific strategies to improve individual and overall sales effectiveness. Activities include one-to-one mentoring of senior sales management, day-to-day tactical work with the field force to develop and win new business, as well as training and incentivisation of channel partners. Loyaltynet are not conventional trainers, but facilitators who help clients to focus on what needs to be done to win more business.

Internet Entrepreneurs: An understanding that it is impossible to envisage the Internet ever reaching its full potential is the driving force behind Loyaltynet's business. Loyaltynet devise and develop new, unusual web sites to address the ever-growing clamour from online users for interesting and different experiences. The focus is on developing online applications that enhance and integrate with the already established and dominant social networks, search engines and content providers.