30th April 2010

Loyaltynet's outsourced service 'Executive Influence' has launched an additional component to the already highly successful sales operation. The initiative 'get me an appointment with' uses Loyaltynet's highly experienced senior sales team to arrange appointments with specific target prospects on behalf of clients. Unlike conventional appointment making services, this approach is focused on key personnel, using very specific messaging developed for each target, or target group, and very often needing to deal with 'gatekeepers' such as Personal Assistants and Receptionists.

Loyaltynet Managing Director, Phil Thomson, said, "often the most professional sales people have an inability to make a cold call. They will have an in-depth understanding of their products and services, will fully empathise with their clients' business needs and goals and possess very strong inter-personal selling skills. Yet they avoid picking up the phone to someone they do not know!"

The 'get me an appointment with' service leverages the knowledge a client has about their targets' likely needs and requirements. Working with the Loyaltynet team, a set of key messages as to why a prospect should meet with the sales person are developed. The Loyaltynet team then call the prospects explaining that they have been retained to arrange appointments based on the predetermined criteria. The Loyaltynet team's wide experience means that targets are not bombarded with a predetermined script, but rather enter into meaningful business conversation.

About Loyaltynet

Sales Specialists: Since forming in 2004, Loyaltynet have helped clients achieve and exceed their sales targets. Loyaltynet develop and implement specific strategies to improve individual and overall sales effectiveness. Activities include one-to-one mentoring of senior sales management, day-to-day tactical work with the field force to develop and win new business, as well as training and incentivisation of channel partners. Loyaltynet are not conventional trainers, but facilitators who help clients to focus on what needs to be done to win more business.

Internet Entrepreneurs: An understanding that it is impossible to envisage the Internet ever reaching its full potential is the driving force behind Loyaltynet's business. Loyaltynet devise and develop new, unusual web sites to address the ever-growing clamour from online users for interesting and different experiences. The focus is on developing online applications that enhance and integrate with the already established and dominant social networks, search engines and content providers.