8th November 2010

The Medical Recruitment division of Doctors.net.uk has retained Loyaltynet to undertake a campaign of sales appointment generation for their new business team.

Medical recruitment companies use Doctors.net.uk as an important channel for advertising jobs to doctors within the UK and abroad. Doctors.net.uk has its own jobs board and members can receive job alerts notifying them of the latest medical vacancies. While having an excellent reputation within their existing medical recruitment clients, Doctors.net.uk wished to develop a broader base of prospects from a large pool of organisations who, to date, had not recognised the potential of engaging with a professional online community of doctors.

Working from a list of target organisations, Loyaltynet completed initial research to establish the correct contact details and then undertook a scheduled campaign of telephone prospecting. In less that fifteen man-days of activity, Loyaltynet had generated in excess of twenty new sales appointments for the Doctors.net.uk's sales team.

Andrea Thornton, Doctors.net.uk Recruitment Manager said, "Loyaltynet proved to be significantly more cost effective in generating business than using Google Adwords."

About Loyaltynet

Sales Specialists: Since forming in 2004, Loyaltynet have helped clients achieve and exceed their sales targets. Loyaltynet develop and implement specific strategies to improve individual and overall sales effectiveness. Activities include one-to-one mentoring of senior sales management, day-to-day tactical work with the field force to develop and win new business, as well as training and incentivisation of channel partners. Loyaltynet are not conventional trainers, but facilitators who help clients to focus on what needs to be done to win more business.

Internet Entrepreneurs: An understanding that it is impossible to envisage the Internet ever reaching its full potential is the driving force behind Loyaltynet's business. Loyaltynet devise and develop new, unusual web sites to address the ever-growing clamour from online users for interesting and different experiences. The focus is on developing online applications that enhance and integrate with the already established and dominant social networks, search engines and content providers.