20th May 2011

The leading Swedish provider of advanced administrative software for modern surgical clinics has retained Loyaltynet to help develop further sales opportunities within the UK. Metodika, who already have three UK installations, along with nearly 150 in mainland Europe, wish to have the opportunity to engage with as many senior staff within the private healthcare market as possible.

While obviously looking to significantly increase their sales activity within the UK, Metodika’s approach is first to ensure their core Enterprise Practice Management Tool solution ‘Skapell’ is reflective of the specific needs and requirements of the UK private healthcare market. This will be achieved by undertaking face-to-face meetings with target clinical and management staff. Loyaltynet will provide an outsourced phone prospecting, appointment generation and diary management campaign, to underpin this initiative.

Philip Thomson, Managing Director at Loyaltynet said, "We are delighted to be supporting Metodika in this campaign. I feel sure their approach of wishing to discuss and understand more about the UK market, rather than simply undertaking a full-on sales drive, will pay dividends".

About Loyaltynet

Sales Specialists: Since forming in 2004, Loyaltynet have helped clients achieve and exceed their sales targets. Loyaltynet develop and implement specific strategies to improve individual and overall sales effectiveness. Activities include one-to-one mentoring of senior sales management, day-to-day tactical work with the field force to develop and win new business, as well as training and incentivisation of channel partners. Loyaltynet are not conventional trainers, but facilitators who help clients to focus on what needs to be done to win more business.

Internet Entrepreneurs: An understanding that it is impossible to envisage the Internet ever reaching its full potential is the driving force behind Loyaltynet's business. Loyaltynet devise and develop new, unusual web sites to address the ever-growing clamour from online users for interesting and different experiences. The focus is on developing online applications that enhance and integrate with the already established and dominant social networks, search engines and content providers.