Harwell, Oxfordshire - 11th March 2009

Loyaltynet's new Advanced Analytics service provides enhanced evaluation of member activities, programme usage, and reward preferences, as well as a detailed breakdown of sales status for each new business opportunity logged in an incentive programme.

Such data ensures that Loyaltynet clients have an understanding of how their incentive programmes are performing, and therefore their return on investment (ROI), while at the same time providing details about individual members and their associated sales leads and new business activities.

Clients choose how this information is segmented so that, for example, a high level view of overall programme performance can be supplied to senior management, while individual member activities can be made available to the relevant partner account managers.

Fujitsu Siemens Computers, a Loyaltynet customer since 2006, is already using the service to analyse an incentive programme with around 1,000 partner sales staff participating, allowing FSC to better understand the levels of partner activity, and the types of sales opportunities being registered. These are then segmented by product type, sales value and win ratio.

Ian Leigh Channel Development Manager at Fujitsu Siemens Computers said, "profiling the programme members in this way is a significant factor in ensuring we deliver maximum value to channel partners. Loyaltynet's Advanced Analytics enables us to regularly review activity on our partner programmes and helps us to easily identify where to focus our efforts".

Phil Thomson, Managing Director at Loyaltynet, said, "our mantra has always been that any successful programme has to be grounded in the generation of incremental sales revenue. In other words, avoiding rewarding members for activities that they would have undertaken anyway. The objective has to be to encourage members to put in additional effort and reward the associated results. Our new analytics service allows us to help clients focus on such an approach, identifying where the extra effort is being made and where the programme is helping effect behavioural change".

About Loyaltynet
Loyaltynet, the partner sales performance specialist, was founded in 2004 to help companies achieve greater sales by incentivising their dealers, distributors and resellers. The Loyaltynet web-based system allows companies to run their own branded online sales incentive programmes, as an extension of their portal, web site or a specific micro site, and offers a wide range of exciting rewards. Programmes often blend incentivisation with clients' existing product and sales training. Sales success is still rewarded, but programme members are also encouraged to complete product tutorials and sales training, making channel partners more effective in how they sell for both the short and long term.

Loyaltynet works closely with clients to ensure that the incentive programme is aligned to corporate goals. It then provides a fully outsourced programme including system configuration, hosting, administration and member support.

About Fujitsu Siemens Computers
Fujitsu Siemens Computers is the leading European IT provider with a strategic focus on next-generation Mobility and Dynamic Data Centre products, services and solutions. With a platform and services portfolio of exceptional depth, their offering extends from handhelds through desktops to enterprise-class IT infrastructure solutions and services offerings. Fujitsu Siemens Computers has a presence in all key markets across Europe, the Middle East and Africa, with the services division extending coverage up to 170 countries worldwide. Leveraging the strengths, innovation and global reach of their joint shareholders, Fujitsu Limited and Siemens AG, they make sure they meet the needs of customers: large corporations, small and medium enterprises and private users. To meet international standards for corporate social responsibility, Fujitsu Siemens Computers is a member of the United Nations Global Compact.