Most of us know the saying genius is one percent inspiration, ninety-nine percent perspiration. We think it is probably closer to 20/80, but certainly most of the time having a great idea is only the start. We should know, we've had a few ourselves!

The big challenge is turning that idea into a money making business. The most 'perspiration' is created when you have to identify your target audience and ensure your offering aligns with their needs. An audience who, every month, become more and more discerning about what they want from the Internet.

Loyaltynet don't just specialise in bringing our ideas to life. If you have an idea you would like to share with us in the strictest confidence, we would be pleased to let you know what we think and if we might be able to help.